About this badge

In this specialized certificate program, students learn the structure of the TV industry and the research methodologies used to gather and report Nielsen ratings, as well as other media research techniques. The certificate includes both classroom work and internship experience at broadcast and cable television networks. Recent students who have completed this certificate were placed in positions at ABC, CBS, and the WB; Viacom’s Logo TV; and Nielsen Media Research.

Upon completion of this certificate program, students have knowledge of:
- Elements of effective research charting and presentations
- Primary data and software products of Nielsen Media Research
- Recurrent viewing patterns of the TV audience
- Technical language of TV advertising sales, buying, planning, and research
- Fundamental principles of social survey research
- Methodology used by Nielsen Media Research to produce national and local ratings
- Basic structure and processes of the TV programming and advertising industries

Learn more: http://scps.nyu.edu/ce/badges